The most successful brands are the brands that make the strongest connections with people.
In these times of changing, fluid, and even fractured, connections, it's vital a brand understands how, when, and where to connect with its customers, and potential customers.
We design and conduct research that delivers a deep understanding of the people who buy your products and services, by interrogating the connections they make, and could make, with your brand...
It’s our job to get you closer to people
To bring real world, human and cultural insights to your brand...
To make sure your strategy makes connections with people’s lives
GETTING
CLOSER
We get you closer to people.
To bring real world, human and cultural insights to your brand...
...to make sure your strategy makes connections with people’s lives
We interrogate the mental and physical connections people make with your brand...
Where brands intersect people’s lives...
...on the shelf, in the home, online...
...at the front of their minds, in their memories, on the tips of their tongues
But we also seek out where it’s not in their thoughts, not prominent, not communicating clearly
We interrogate the mental and physical connections people make with your brand...
Where brands intersect people’s lives...
...on the shelf, in the home, online...
...at the front of their minds, in their memories, on the tips of their tongues
But we also seek out where it’s not in their thoughts, not prominent, not communicating clearly
MAKING
CONNECTIONS
MindWorld identifies and interrogates the connections people make and could make with your brand to maximise your brand’s mental and physical availability for people to choose and to buy.
MINDWORLD
FRAMEWORK
MindWorld identifies and interrogates the connections people make and could make with your brand to maximise your brand’s mental and physical availability for people to choose and to buy.
Founded in 2014, The Smithfield Collective is an independent market research consultancy, conducting bespoke qualitative and quantitative projects in the UK and around the world.
We are proud to deliver people-centred insights and strategies for our ambitious global client base.
We work with a diverse range of global brands.
What our clients say about us.
“
The team were able to accommodate a particularly challenging set of time scales, whilst ensuring the quality of the research remained unaffected. They were were not afraid to challenge BA if they felt the quality of the research would be compromised. The accuracy and honesty of the research debrief (warts and all), was valued and appreciated by BA.”
Nour Mikail, British Airways
“
The Smithfield Collective come highly recommended and they are the top of my list for any research project, whether that be for Brave or any of our clients. Smart thinking and positive work ethic always make them a joy to work with the quality of the fieldwork and strategic outputs are always of the highest quality. Clients love their work for the laser insights and practical interpretation for campaign and commercial application.”
Dave Lawrence, Brave
“
Smithfield have been a huge asset to our company’s insight plans over the last few years. They have provided expert consultation and quality results in many forms. They immerse themselves in the business goals over and above what is asked, with great attention to detail and knowledge of strategy and forward thinking. It is always a pleasure working with them."
Saffron Bernard, Mail Newspapers
