PERFECT COPIES PROTECT

MindWorld identifies and interrogates the connections people make and could make with your brand to maximise your brand’s mental and physical availability for people to choose and to buy.

MINDWORLD

FRAMEWORK

We interrogate the mental and physical connections people make with your brand...

Where brands intersect people’s lives...

...on the shelf, in the home, online...

...at the front of their minds, in their memories, on the tips of their tongues

But we also seek out where it’s not in their thoughts, not prominent, not communicating clearly

MAKING

CONNECTIONS

GETTING CLOSER

It’s our job to get you closer to people

To bring real world, human and cultural insights to your brand...

To make sure your strategy makes connections with people’s lives