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PROJECT 1

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We interrogate the mental and physical connections people make with your brand...

 

Where brands intersect people’s lives...

 

...on the shelf, in the home, online...

 

...at the front of their minds, in their memories, on the tips of their tongues

 

But we also seek out where it’s not in their thoughts, not prominent, not communicating clearly.

Info

Yo

The most successful brands are the brands that make the strongest connections with people.

In these times of changing – and more recently, fluid and even fractured – connections, it’s vital you understand how, when and where, to connect with your customers and potential customers.

The Smithfield Collective exists to help brands make better connections.

The most successful brands are the brands that make the strongest connections with people.

In these times of changing – and more recently, fluid and even fractured – connections, it’s vital you understand how, when and where, to connect with your customers and potential customers.

The Smithfield Collective exists to help brands make better connections.

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The Smithfield Collective come highly recommended and they are the top of my list for any research project, whether that be for Brave or any of our clients. Smart thinking and positive work ethic always make them a joy to work with the quality of the fieldwork and strategic outputs are always of the highest quality. Clients love their work for the laser insights and practical interpretation for campaign and commercial application.” 

Dave Lawrence, Brave.

The team were able to accommodate

a particularly challenging set of time scales, whilst ensuring the quality of the research remained unaffected.  They were were not afraid to challenge BA

if they felt the quality of the research would be compromised. The accuracy and honesty of the research debrief (warts and all), was valued and appreciated by BA.” 

Nour Mikail, British Airways

Smithfield have been a huge asset to our company’s insight plans over the last few years. They have provided expert consultation and quality results in many forms. They immerse themselves in the business goals over and above what is asked, with great attention to detail and knowledge of strategy and forward thinking.  It is always a pleasure working with them." 

Saffron Bernard, Mail Group

What our clients say about us.

The most successful brands are the brands that make the strongest connections with people.

In these times of changing – and more recently, fluid and even fractured – connections, it’s vital you understand how, when and where, to connect with your customers and potential customers.

The Smithfield Collective exists to help brands make better connections.

The most successful brands are the brands that make the strongest connections with people.

In these times of changing – and more recently, fluid and even fractured – connections, it’s vital you understand how, when and where, to connect with your customers and potential customers.

The Smithfield Collective exists to help brands make better connections.

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We help brands make better connections, by delivering a deep understanding of the people who buy your products and services, and by interrogating the connections they make and could make with your brand.

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